Behind #TheDress

The controversial black and blue dress had millions debating over the dress’s actual color. The Salvation Army in South Africa put their own spin on #TheDress and gave it a deeper meaning.

In the powerful shot, a bruised up woman is laying on her side as she poses in the white and gold dress with the caption “Why is it so hard to see black and blue”.

“We tried to figure out a way in which we could leverage off of the popularity of THE dress and actually use it for good.” told David Sutherland, the account director at the South African ad agency to NBC News.

The dress was on thousands of social media accounts but there was no meaning being transited behind the dress. The use of the dress in this touching ad just speaks for itself.

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